fastcompany

fastcompany:

Anemia, a condition of low red blood cells, is primarily caused by deficiency of iron. A whopping 44% of Cambodians suffer from anemia, including two-thirds of the country’s entire population of children. At the same time, about 70% of Cambodians live on less than $1 a day, pushing iron supplements (or red meat) far out of reach.

Chris Charles, then a University of Guelph PhD student, traveled to Cambodia to tackle the problem, he had a crucial resource at hand: a study showing that simply adding iron to food while cooking could increase iron levels in the blood. 

That’s where this lucky iron fish comes in.

Simple and smart

fastcompany

fastcompany:

What do you think? Is it okay?

I think this is a good debate to get into. I think that full disclosure is the way I would like to see things go. That way customers can drive the market to be more competitive in a way that protects their interests and which in the long run may increase brand loyalty as customers have a better reason to trust companies whose products they like. I would love to see businesses sweat over what they are now doing in secret.